TaylorMade Performance Labs, the premiere custom golf club fitting company, is now open at The International.  TaylorMade Performance Lab’s certified professionals are now fitting men, women and junior golfers of all ages and abilities to a custom set of TaylorMade golf clubs using exclusive Motion Analysis Technology by TaylorMade, previously available only to Tour professionals.

“We are excited to partner with one of the nation’s most prestigious golf clubs and to showcase our Tour-proven technology,” said Herb Meistrich, President and CEO of TaylorMade Performance Labs.  “We believe our approach to custom fitting will improve golfers’ scores tremendously.

Using motion capture technology, 32 reflective markers are placed on strategic points of the golfer’s body as well as on the shaft and head of the fitting club to capture a number of swings with the driver, iron , wedge and putter. Nine special high-speed cameras detect the reflectors and display a three-dimensional computer-animated image of the customer viewable from every angle, allowing a teaching pro to make accurate critiques and recommendations. The two and one-half hour custom fitting experience includes recommendations for a driver, fairway woods, hybrids, irons, wedges, putter and even the correct golf ball.

Following the swing analysis and club recommendations, demo clubs are built on-site with the customer’s correct swing specifications and the player can then validate the system’s recommendations on the driving range.

New custom TaylorMade golf clubs built to recommended specifications are shipped within 48 hours.  The fee for this custom fitting service is $250 for members of The International and $350 for non members.

In addition to The International, TaylorMade Performance Labs has five U.S. locations:  Chicago’s Olympia Fields, The Four Seasons Resort in North San Diego, the Hyatt Grand Cypress Resort in Orlando, the JW Marriott Desert Springs in Palm Desert, CA and Reynolds Plantation in Greensboro, GA.  There are also three international locations in South Africa, Spain and Dubai.

Be among the first to experience this breakthrough technology.  For more information, contact Steve Tolpa at 978.779.2779 or steve@TMPLabs.com.